6 Steps to Increase Your Spotify Following
You want to be part of a cool Spotify playlist, huh? And you want more people to discover your music, right? The thing is you only have a dozen followers on Spotify, your songs have an embarrassing counter that says “< 1000” next to the number of listens, and you have no friends who are tastemakers at Spotify that can give you a moment of their day.
Don’t throw in the towel just yet! Spotify offers many promotional options that are all within your reach to increase your followers. One of the best ways to be part of one of Spotify ‘s great lists, and our first step today, is to build your own great list. If you cant get on a playlist, make your own. The old’, “If you can’t beat em, join em.” Have you noticed each artist’s page also allows that artist to link to a playlist? That’s your opportunity.
Here are five more steps to develop that playlist and catch the attention of new fans, other artists, and Spotify.
2. Choose a theme
Start by developing a playlist theme, keeping in mind the desires of your fans when you think about what would be the best song of your own to add to your playlist. But don’t make it about you, make it about them, and what they like. If you’re not sure what your fans like, other than your music, take the time to build a listener avatar. This can also help you to add new songs and playlists frequently. For example, your fans may love finding new music, going to the gym, or smoking out. You may create themes based on each of these three activities.
3. Create a playlist of at least 20 to 50 songs
Add at least 20 songs to your playlist and limit yourself to one song per artist (including yourself) to increase the chances that playlists will find you. Much as you would have done for your own record, the first three tracks will engage the listener so that he or she wants to hear more of your playlist (and come back again and again). I would suggest making your song the third with two strong bangers upfront. Don’t add more than 50 songs in total.
Think of the old days of the double compilation CD and aim for between 30 to 50. Somewhere in there is the magic number.” — PLAYLISTS.NET
4. Add a title that is to the point
If your playlist theme is showcase new artists within a certain genre, then include the name of the genre and explain what the songs are about. For example, if we build two playlists in the genre of indie rap and sad trap. One would be called “Indie Rappers,” the other would be called “Sad Trappers.” It’s a quick and easy word game that instantly tells people what playlists are all about.
You should also include information about who you are in the description and give more details about your background. I suggest that you provide contact details and social media links so that you can extend your network and make yourself easier to connect with.
5. Make an engaging playlist
The best Spotify playlists are those that get their followers back to listen to more music and at the same time attract new followers while the playlist adds new artist. Try to stick to a weekly schedule where you introduce a few new songs a week. This is also key, new songs weekly, like Rap Caviar and the other big ones.
6. Promote the playlist
Last but not least, don’t leave your list alone waiting for people to find it. Promote it on your social networks, and contact the artist you supported, and ask them to do the same thing. I recommend adding other artists who are a few steps ahead of you but still looking for growth. Don’t add Travis Scott and Drake, but the indie artist who are both FIRE and willing to promote playlists featuring them. (Don’t add any garbage music even if they are willing to promote it). A great way to think of this is what local acts in each city would you like to open for?
Don’t be afraid to put a little money behind an Instagram ad either. It will quickly allow you to grow that playlist and your music career.
